Competitive intelligence. Monitor competitor's web-site

How to analyze and monitor a competitor's strategies, decision-making and strategies through the resources of the Internet - competitor's web-site? We suggest you solution that enables such an analysis. It consists of two parts -- any off-line browser to download web-site and Compare Suite to find changes and display them in a most convenient way. This solution is a great tool for executives who need to monitor competitors' web-sites.

Monitoring competitors' web-site, application samples:

WebCopier and Compare Suite for competitors' site monitoring

Teleport and Compare Suite for competitors' site monitoring

Competitor's Web site can tell you a lot

Your competitor's web site can tell you a lot. More important, changes in the site can tell you how your competitor is doing, what are competitor's changes in marketing strategy, pricing strategy or development process.

Choosing off-line browser

Try any off-line browser, that enables you to download competitor's web-site (for most tasks downloading home page is everything you need).

Choosing off-line browser:

Go to http://directory.google.com/Top/Computers/Software/Shareware/Windows/Internet/Offline_Browsing_Tools/ or to Download.com offline browsers section and select any off-line browser you like.

Must-have features for off-line browser:;

Wide range of settings that include "text only" downloading (without graphics and large files);
Download scheduler included;
Ability to download several sites at once;

Configuring Compare Suite

In fact, you don't have to configure Compare Suite in any way. As off-line browser downloaded web-site, then now it's just a folder with .htm files and you can compare that folder with previous version of downloaded site. For example folders dec_2003 and jan_2004. And as a result of comparison get easy readable report.

For advanced users: you can use off-line browser's scheduler setting and setup following action to perform monthly: download competitor's web-site, run Compare Suite to compare old and new version of downloaded site. Read more about how to use command line.

Solution's benefits

Now you know what are competitor's changes in marketing strategy, pricing strategy or development process;
You have a comparison report that highlight changes on competitor's web-site, and whole version of web-site to browse it off-line;